Resume

Portfolio

A Quick Intro

Digital Strategy & Experience // Marketing Technology // AI & Innovation

I bring over 25 years of progressive experience in digital strategy, marketing technology, and customer experience to organizations. By integrating digital platforms, data solutions, and emerging technologies, I drive engagement, support growth objectives, and improve operational efficiency. My primary focus has always been to build and lead high-performing multidisciplinary teams, aligning digital experience strategies with the organization's strategic plan.

Qualifications

  • Over 25 years of progressive experience in digital strategy, marketing technology, web development, and customer experience.
  • Exceptional leadership in building and managing multidisciplinary teams to achieve strategic business objectives.
  • Deep expertise in digital platforms, UX/UI, marketing technology ecosystems, and AI-driven solutions for marketing and engagement.
  • Data-driven strategist leveraging analytics and performance metrics to guide digital roadmaps, personalization, and growth marketing initiatives.
  • Strong understanding of regulatory considerations including privacy, accessibility, and compliance standards.

Education

MASTERS OF SCIENCE (M.S.) - Applied Information Technology

Towson University, College of Graduate Studies and Research

BACHELOR OF SCIENCE (B.S.) - Physics

Towson University, Undergraduate

Professional Experience

Director, UI Development

Nimbl Consulting / SEI Investments (2024 - Current) 2 yrs

Delivering human-centered digital design and product experiences at a boutique consultancy.

  • Lead digital platform development for large-scale, custom financial web applications, ensuring optimal user experience.
  • Delivered ADA-compliant UI/UX improvements that passed WCAG 2.1 AA audits, ensuring accessibility and regulatory compliance.
  • Oversaw the development and optimization of digital properties and interactive user interfaces across web-based platforms.
  • Partnered cross-functionally with designers, engineers, and stakeholders to implement scalable digital solutions.
  • Mentored engineering teams on performance optimization, observability, and digital experience best practices.

Professional Experience

Director of Technology & DevOps Engineering

Groove Commerce (2020 - 2024) 4 yrs

Led a multidisciplinary team and developed digital strategy and technology solutions for a fast-paced, elite eCommerce agency, enhancing digital experiences and project delivery.

  • Reduced costs for new digital platform builds by 30% and compressed project timelines by 35%, increasing profitability.
  • Bridged the gap between engineering, operations, and marketing teams to ensure seamless integration of digital solutions.
  • Drove marketing technology infrastructure and integration, including CI/CD pipelines for growth-focused systems.
  • Led customer segmentation and digital experience strategies, guiding change management and adoption of new technologies.
  • Managed the digital technology ecosystem across multiple CMS & eCommerce platforms including BigCommerce, Shopify, and WordPress.
  • Oversaw major brand website redesigns, UX/UI optimization, and accessibility compliance for Dippin’ Dots, Cutter & Buck, Hess Toy Truck, US Open Shop, and many others.

Director of Marketing & Digital Technology

MartinLogan, Paradigm, Anthem (2009 - 2020) 11 yrs

Developed and executed comprehensive digital experience strategy for MartinLogan, Paradigm & Anthem brands, transforming digital presence across global markets.

  • Oversaw a $3M budget for all marketing technology and digital activities, driving strategic campaigns and growth marketing across digital platforms.
  • Led a multidisciplinary team in launching hundreds of products globally (United States, Canada, Europe, & Asia), managing the development, maintenance, and content of all brand digital properties.
  • Developed customer segmentation and targeting strategies, achieving 400% growth in consumer engagement through innovative video and social media campaigns.
  • Created digital-first DTC business strategy, integrating eCommerce platforms with dealer networks for nationwide fulfillment.

Web Marketing Manager

Polk Audio (1999 - 2009) 10 yrs

Key member of the leadership team, developing the digital strategy and direct-to-consumer experience working cross-functionally with Sales VP, Marketing VP, IT Director and Finance Director.

  • Developed and managed polkaudio.com digital platform, growing web revenue from $100K to $3M annually through UX optimization and data-driven marketing.
  • Streamlined digital operations for direct-to-consumer fulfillment, integrating web platforms with internal ERP systems.
  • Built and managed multi-channel digital storefronts, generating $1M in annual sales through innovative automation and digital experience optimization.

Technical Skills

  • AI & Machine Learning Tools
  • Amazon AWS
  • Angular / React
  • Content Management Systems
  • CRM / CDP Platforms
  • CSS / SASS / LESS
  • Data & Analytics Platforms
  • Digital Experience Platforms
  • Figma / Adobe Creative Suite
  • HTML
  • JavaScript / TypeScript
  • Marketing Automation
  • Mobile App Strategy
  • Node.js
  • RESTful APIs
  • SEO / SEM
  • System Architectures
  • UX/UI Design & Optimization
  • Web Development & Platforms

Areas of Expertise

  • Accessibility & Compliance
  • Agile Methodology
  • AI Strategy & Implementation
  • Change Management
  • Cross-Functional Collaboration
  • Customer Segmentation & Personalization
  • Data-Driven Decision Making
  • Digital Experience Strategy
  • Digital Transformation
  • Growth Marketing
  • MarTech Ecosystem Management
  • Privacy & Regulatory Compliance
  • Stakeholder Engagement
  • Team Management & Leadership
View my references